The SEO vs Search Engines War

There is has been a war raging ever since the first search engine appeared online and the first webmaster realized he could manipulate his page to rank well on that search engine. Most of the general public doesn’t even realize this war exsists or has existed for some time. They continue their daily lives, using search engines to find what they need, oblivious that they are part of this search engines war. They are part of the cause because they have a credit card in their pocket and they search for what they need on Google.

This war does not shed any blood although there have been casualties in the way of web sites that have fallen by the wayside. There are websites that have been shot down by the search engines and are now lying forgotten.

The war is between the SEO - search engine optimization specialist and the search engines and if you are a website owner, an SEO or someone that just searches on Google or Yahoo, you are part of this war. If you have ever made a modification to a website with the hope of getting found first or getting better rankings on the search engines then you are part of the war.

This war began when website owners realized that if they stuffed a huge amount of keywords in the keyword meta tag, their site could show up at the top of the search engines. I still remember clearly in the early years of search engines how the first few pages of every search query would show porn, the biggest spammers. The engines fought back and came up with different algorithms for rankings trying to make their results more accurate and user friendly.

So the SEO changed and came up with different ways of getting found higher in the search results. They came up with new techniques which in turn made the engines battle back, once again changing their algorithms. And the cycle and the battles raged on.

Yes, there is a war, however, I think that this search engine war has been a good war.

Those days of irrelevant search results are gone. The search engines have gotten better at what they do and the role of the SEO has evolved. You can no longer stuff your keywords and websites have to be carefully analyzed and created with relevant and unique content based on specific keyword research. The Internet surfer, the search engines and the quality website owners all benefit.

By working against each other, the SEO and the search engines have made a better Internet. Let the search engine war rage on.