In the real estate industry, the best selling properties seem to start with a quality location, as they say, location, location, location.  Everything else can be fixed.  As long as your location is right, the kitchen can be upgraded, the walls can be painted, the landscaping can be overhauled.  This is the same in the world of Search Engine Optimization and getting better rankings on the search engines: content, content, content.

Your webpages must have quality, focused and consistant content.  Once this is done, everything else can be fixed.  As long as your content is right, the meta tags can be updated, the links can be built and the Title tags can be overhauled.

What is your site about?  Does it ramble from one concept to another or does it stay focused on one overall theme?  If you have more than one concept to build around, you may want to build more than one site.

Include useful information for your visitor.  Write paragraphs that are concise and interesting to read.  You may want to find a few friends to critique what you have written.  Ask if the content is on theme and consistant.

Remember that content is very important to the search engines.  If you build pages that are just links pointing elsewhere or build pages that ramble around different topics, you won’t get found, regardless of your title tag, meta information and link building strategies.